虽然作为伪程序猿，设计什么的和自己关系不大，不过能够自己解决的问题还是自己搞定为好——每次写网页丑得自己都看不下去就太衰了……
浏览了一遍这本书，其实写的蛮通俗易懂的。只是要吐个槽，人家作者在书中都说了自己讨论的四项基本原则（Contrast、Repetition、Alignment、Proximity）最好不要搞成首字母缩写，因为CRAP是个不太好的单词，而书的封面却还是印着这四个大大的字母……
看完之后最大的感触就是——原来居中对齐一般是最烂的对齐方式啊……尼玛怪不得我以前写的那么多策划和报告感觉看不顺眼呢。
还有同一个页面最好不要用相同的字体表现不同的内容——这么说我把所有的字体都换成微软雅黑是个不折不扣的错误了……
好的设计不会是把每个角落都填满，而是留有恰当的空白——现在纸质书越来越宽的空行和边距估摸也是遵循这样的原则……不过对于书来说，好看是好看了，这样做未免有点太浪费纸张了。
如果没有很好的对齐，那就干脆大胆冲破对齐的束缚——对于本人这种强迫症来说看见没对齐的东西简直不能忍，但是看到书中把不能对齐的元素放大变形反而得到了更好的效果，不由感叹设计的妙用。
去掉Times Roman和Arial/Helvetica字体，把这些字体干脆从字体选择中去除——想当年我可是最喜欢用Times和Arial字体的啊……就凭一个老旧和不够突出便彻底放弃某个字体，OMG……
本书分为两部分——设计原则和字体设计。由于字体设计比较专业，自己看得也不是很明白，就不细述了。贴一下书中介绍的设计四项基本原则吧——
> 对比（Contrast）
> 对比的基本思想是，要避免页面上的元素太过相似。如果元素（字体、颜色、
> 大小、线宽、形状、空间等）不相同，那就干脆让它们截然不同。要让页面引人注 目，对比通常是最重要的一个因素，正是它能使读者首先看这个页面。
>
> 重复（Repetition）
> 让设计中的视觉要素在整个作品中重复出现。可以重复颜色、形状、材质、
> 空间关系、线宽、字体、大小和图片，等等。这样一来，既能增加条理性，还可以 加强统一性。
>
> 对齐（Alignment）
> 任何东西都不能在页面上随意安放。每个元素都应当与页面上的另一个元素
> 有某种视觉联系。这样能建立一种清晰、精巧而且清爽的外观。
>
> 亲密性（Proximity）
> 彼此相关的项应当靠近，归组在一起。如果多个项相互之间存在很近的亲密
> 性，它们就会成为一个视觉单元，而不是多个孤立的元素。这有助于组织信息，减 少混乱，为读者提供清晰的结构。
Hi, this is Eric and I ran across 0x0d.im a few minutes ago.
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Dear
My name’s Eric and I just found your site 0x0d.im.
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Hello 0x0d.im Owner! I just found your site, quick question…
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So here’s my question – what happens AFTER someone lands on your site? Anything?
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Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.
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Eric
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To the, Eric here with a quick thought about your website 0x0d.im Administrator.
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Hi 0x0d.im Administrator. my name is Eric and I’m betting you’d like your website 0x0d.im to generate more leads.
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Eric
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Hello 0x 0d Owner
My name’s Eric and I’m betting you’d like your website 0x 0d to generate more leads.
Here’s how:
Web Visitors Into Leads is a software widget that works on your site, ready to capture any visitor’s Name, Email address, and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at 0x 0d.
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And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way.
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https://resultleadgeneration.com to discover what Web Visitors Into Leads can do for your business.
The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!
Try Web Visitors Into Leads and get more leads now.
Eric
PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them.
Web Visitors Into Leads offers a complimentary 14-day trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
https://resultleadgeneration.com to try Web Visitors Into Leads now.
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